Free tool

Why Doesn't My Profit Match My Cash?

Enter your numbers and see exactly where your cash is going.

This free explainer is for Ontario small business owners who look at their income statement, see a profit, and then look at their bank account and wonder where the money went. Enter a few numbers about your receivables, inventory, loan payments, tax installments, and owner draws, and the tool shows you — in plain language — where your cash is being tied up and which single lever would free up the most money this month.

Profit and cash are not the same thing. Profit is an accounting number: revenue earned minus expenses incurred, whether or not the cash has moved. Cash flow is the actual money going in and out of your bank account. A business can be profitable on paper while running out of cash because customers pay slowly, inventory is sitting on shelves, HST is due, a loan principal payment came out, or an owner draw quietly ballooned. Understanding the gap is the first step to closing it — and it's the reason most healthy small businesses still feel short of cash.

If you'd like a CPA to review the numbers and build a rolling cash flow forecast with you, see cash flow & planning services or book a free 30-minute call.

Your income

$
70%
days

Your expenses

$
$
$

Tax & timing

$

Estimated monthly profit

$6,000

Estimated cash actually available

$0

You're generating approximately $6,000 in profit, but only $0 of that is likely sitting in your bank at any given time. Here's why:

Where your money goes

  • Cash collected on time: $14,000
  • Still in receivables: $6,000
  • Reserved for taxes: $1,500

Your #1 cash flow gap

Slow collections

About $6,000 is sitting in unpaid invoices right now — money you've earned but haven't received yet. This is the most common reason profitable businesses feel cash-poor.

Getting customers to pay 15 days faster would put approximately $1,500 more in your account each month.

Slow collections

Invoice immediately, offer a small early payment discount, and follow up at day 15 not day 30.

Tax timing

Set aside HST and income tax in a separate account weekly so it's never a surprise.

Owner draws

Consider smoothing your draws to a fixed monthly amount rather than taking lump sums.

Want Devin to walk through your cash flow with you?

A free 30-minute call can identify your biggest cash flow lever — and what to do about it.

No obligation. Devin personally reviews every submission before your call.

Devin O'Brien, CPA, CMA — founder of DVO Financial Consulting, Guelph Ontario

Written and reviewed by Devin O'Brien, CPA, CMA

Founder, DVO Financial Consulting · Guelph, Ontario

15+ years in financial operations and small business advisory.

Learn more about Devin →